Facebook ads Basics
I’ll be teaching you Facebook ad basics in this post.
So first some interesting stuff, the nice thing about Facebook is that you’re able to reach people based on location, age, gender, interest, behaviors such as I just had a baby, I just got engaged. There are so many levels of Facebook that you can have such precise marketing and such focus on specific demographics, target markets, et cetera.
So I’ll really be delving into all those different ad types and marketing strategies.
So another nice thing about Facebook ads is that you can create ads based on your business goals.
If you have a brick and mortar, we can set up a location base page and target people only within five miles of your zip code, 10 miles of the city address, et cetera.
Then if you have an e-commerce website, we can install conversion pixels on your website and we’ll be able to capture people that have visited your website and retarget to them via Facebook.
Let’s say if you have a mobile app, great.
We can target people only on mobile devices and have ads for installing your app. Then the most simple type is obviously promoting your Facebook page. Promoting likes, promoting people to comment, share your post via boosted post. So Facebook ads cover the entire spectrum of your marketing goals. So like I said, we can really reach your audience on many levels.
- Whether it’s location, demographics like age, gender.
- We can target interests like hobbies, activities,
- what do they do in their past time?
- What is their career?
- What was their past college?
- We can target behavior,
- What sites are they shopping on?
- What is their income level?
- We can target what Facebook pages they like.
I love this category because
if there’s a brand similar to yours, that is most likely your competition,
why not market directly to those people? See if you can pull some of the people away to your brand.
all these different audiences but with accuracy and that absolute affordability. I’m all about return on marketing investment. Making your dollar stretch is very viable on Facebook advertising.
Find the Audience
So whether if this is your first or 500th ad, I’ll be teaching you tips on how to write clear ads, choosing the best photos, choosing the best type of ad, and finally, teach AB split testing to find out which type of ad is converting the best with your audience.
How to Success?
So Facebook is all about tests, tests, tests.
And what I love about Facebook is that it has this great data reporting.
So you can break it down specifically by categories, clicks, whatever your conversion method is to see what your return is on marketing investment and see did people engage?
- Did people make a sale?
- Did people opt into an email list?
Whatever your conversion metric is, we can measure it with Facebook reporting. This is the basics you know the advance day by day.
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