Now know the process of the best facebook ads creative you know where to type in your copy where it positions itself in the ad itself.
Creating sites like shows from images creating video ads using gifty dot com to find good content using on Splash and picks eBay to find good content.
Now you should now be quite comfortable with the navigation of the actual process of setting up an ad using the out manager in terms of selecting a campaign setting targeting and placements using interests and behaviors and demographics if you want.
You know about interest stacking or flex time eating as some people call it.
You also know how to create an ad you know using the actual ad creative on the ad level of the campaign. So I think it’s a good time for us to just pick up a bit maybe take a break if you want. If you’ve been doing this all in one sitting.
What I’m going to do in this very very short section is just provide a couple of tips for Facebook cards that should help you and create better ads generate more interest. Why engagement and better results overall.
So this is a really quick simple section because I appreciate you will have learned a lot in a very short space of time and we do have a lot more coming up we’re going to be looking at look like audiences custom audiences retargeting campaigns use in Facebook Ads which are incredible.
We’re going to look at how to measure and analyze the results of ads and the actions you should take using those measurements and results.
Also, We’re going to look at different scale and tech techniques specifically for e-commerce as well. So we’re also going to look at the Facebook pixel on how to set that up.
Look at what you can use it for and I’ll explain how it helps you advertise it. So we do have a lot more to come.
But what is to come is a lot more advanced than what we’ve covered so far.
So treat this as sort of the end of the beginner’s area and what comes next is a bit more intermediate.
Anyway, let’s look at these tips for better Facebook us.
So I’ve got 10 tips.
1. Set your Aim
Don’t go into Facebook cards if you don’t have an end goal in mind if you don’t have an aim or a target.
If you’re just going to Facebook for the sake of learning how to run Facebook ads that’s fine.
You can know your aim would be to learn how to use Facebook cards.
Once you learn how to use them don’t just carry on using them.
If you have no specific goal in mind if you don’t know what you’re trying to attain.
Three of these because then you’re not going to know whether you’ve been successful with them or not.
2. Audience Placement
Forget audience placement and the other placements that I suggest that you don’t use such as Instant Articles.
Put it bluntly they’re a waste of money.
And I don’t want you waste the money you’ve invested money in this cause and I feel that Tipper alone is going to save you far more than what you’ve actually paid to get this call so that alone you know you’ve basically made your money back from the investment you made in yourself in your further education interface cards and online marketing.
So well done for that.
3. Stuck in interests
If you haven’t tried stacking interests or flex targeting if that’s what you want to call it yet then definitely do.
It allows you to create much narrower audiences more engaged and invested audiences I find normal for you.
4. Call to Action
A clear call to action when you’re actually creating the ad itself.
You don’t just want to chuck willy nilly about the advert or what you’re selling or what you’re promoting.
Without giving people instructions on what to do next.
If they like the ad.
And you haven’t provided a call to action.
They are less likely to take action on that.
So it’s very important that you do use a clear call to action you do tell people what they should do.
Whether that is a quick link to shop now.
Like our page for more videos like this or something like that or something.
Give them a direction to take after they’ve read all seen your art.
5 know User political and furthermore
User mode is at the start of the line instead of the end of the line because using them at the start of the line has been proven.
I’ve read a number of times online and heard a number of times online.
The Usenet mode is at the start of the line and actually gets people’s attention more so than using them at the end of the line.
So definitely user mode is only creative especially if you’re advertising to young people because young people emoji is like you know a language in it’s self to them.
So definitely use emoji is because you have to have the ability to use the same language as your target audience.
And if you are advertising to younger people you know they use emoji a lot.
As do most of the population now anyway.
6. Start small then scale.
Take this one with a pinch of salt because if you have a massive budget then feel free to start.
Larger than I would suggest than I do in my videos in the watch who lives I start with a five-pound daily budget.
And we will come onto scaling techniques.
But for those of you on a budget then start small and then scale.
Once you know you have a winning campaign.
7. Campaigns and Ad Sets
Number seven named campaigns and ad sets and creatives for that matter.
Using your own former I provided you a format.
Feel free to use that format I think it’s good and very easy to understand in terms of the use in the UK using the dashes MNF agenda.
Using it ages and then I phone normally Instagram Ramie etc at the end.
Book what you did to make sure you do is once you have decided on a format you want to use or a format you like using in the titles of your campaigns and outset.
Make sure you stick to it.
Make sure it’s uniform throughout your whole advert account because if you start using and naming things differently using different formats it will get confusing for you.
And it will be an I’ll tell you a lot longer to find out what the targeting is or what the creative is or what the campaign is about.
If you don’t know what format you are using or how to understand your title formats.
8. Social Sharing.
You spend money on running ads on Facebook so you’re spending money on reaching people.
If you can spend money on reach in 10 people and out of those 10 people two people tag a friend or share even share your other post.
Then you are each in not only the 10 people you paid to reach but a load of other people.
Who is being targeted or who are seeing the ads on a friend’s news feed because they’ve shared it.
So you’re basically multiplying your reach per pound spend per dollar spent.
If you are able to get people to tag other people you can get people to share your ad and spread the message.
Then you’re going to be able to reach far more people for far less money.
9. Try to Get an Emotional Response.
As I said when I created the p.p. ad it’s really good to shock people.
What a surprise.
People I meet people laugh or make people cry even hopefully with the happiness you know.
I’m not telling you to go and traumatize people with your adverts because the US certainly won’t work but try to encourage an emotional response.
And because they are more likely to then invest in your underwear and your brand and what you are selling and your story and they’re also likely to tell their friends about it because they felt something towards it.
10. Finally you second-person pronoun.
This one follows on from no.9 to the extent you can use second-person pronouns such as you.
Or is things like that.
The people that are seeing your ad are going to feel like they’re being spoken to directly rather than not using second-person pronouns and I am just saying you know for example check out this page.
Or boys and girls who love for just being us should check out this page because it’s very generic it’s not really direct it’s pretty indirect.
Whereas if you start your advert copy with an are you looking for a fidget spinner or you look like someone who’s pretty good at fidget spin and you look like someone who loves the funny dog and cat videos etc..
You know that’s much better than say for example like this page for cat and dog videos.
It’s not very engaging it’s not very direct and it’s not going to get as good results as and you look like someone who loves spending time watching cut videos on YouTube.
So those are the top 10 Facebook Ads Tips for you to think about before you head over further into the cause where we do get a lot more advanced.