Greetings welcome, Here we will explain how you can increase your marketing skills in Amazon. We discuss it as Amazon Ebook Marketing Strategies to open inner Amazon marketing knowledge. Assure first, you know how to create your Kindle ebook. If you don’t know the see this article.
➠ How to Publish an Ebook on Amazon [Step-by-Step]
There are other processes that you can use that will make the promotion of your book very easy.
Some of those resources exist on Amazon.com and we will be talking about them in this article. We will be exploring all the ways you can put Amazon. As well as Kindle resources available to you to get the word out about your Kindle book. In some cases, you may be doing.
You may be producing a different version of your book which will make your ideas accessible to those that prefer a specific way that they like to take in content.
So first will investigate the tools that KDP has within it and then we’ll look at some tools that are external to KDP within the Amazon.com universe as well as those tools that you’ll need to put together regardless of what it is that you are promoting.
#1 – Free Book Promotion
Now one of the things you can do to promote your book is every 90 days. You can run a promotion for five days of your book being free. And so you can do that in your dashboard with any book that you have as part of the KDP Select program. Amazon Ebook Marketing Strategies means promoting your ebook through your unique knowledge.
We will discuss specifics about the KDP program later in this article where we’re going to do is we’re going to click this button that says promote and advertise and then go and look down on the left side and you’re going to see that you can either run a Kindle countdown deal or you can run a free book promotion.
So we’re going to click this button that says run free book promotion and then we’re going to click this button that says Create a free book promotion.
Once you do that you’ll select the start date and then you’ll select the date. Once you do that you’ll then click say.
Now once you run your promotion what will happen is that you will then be eligible to run a Kindle countdown deal. And one of the things you’ll notice right away is that we will no longer be able to run a Kindle countdown deal during this time because we’re running the free book promotion.
But if the free book promotion hasn’t started you can still stop that promotion and then run your Kindle count down a deal.
#2 – Countdown Deal
It is the manual part of the Amazon ebook marketing strategies. If you were part of the Katie de-select program you can also do is you can run a Kindle countdown deal and one of the benefits of renting a Kindle.
Countdown deal is that they appear on a special page dedicated to these kinds of deals on Amazon.com. And as you can see with the Kindle countdown deal if you look to the right side you’ll notice that there is a countdown clock and the buyer is told that their price will be going up within a certain period.
Now they run a Kindle countdown deal your price does need to be at least $2 and 99 cents on Amazon.com. When you do this just as you did the free promotion. You’ll have a start date and you’ll have an end date. And then what you’ll need to do is you’ll need to set some price increments with the starting price and then ending price.
For example, you can have your price go up to $1 every 24 hours starting at $1 and then you guys set ending at a regular price of $4 in 99 cents.
So once you sit and confirmed your promotion you can then click Save.
#3 – Pre-Order
Now one way to promote your book is to use a preorder system that will allow people to come to a page and look at your cover and look at what your book is going to be about before you release the book.
You would need to set this up between the time you finalize and publish and the time you make the book available for download and your preorders can be listed in Amazon marketplaces except for Amazon.
And once you list the books for preorder. There will be a timer on the page until the book is released. For example, you can see this is a book that is available on Kindle. And when the individual clicks there’ll be preordering with one click and they’ll be paying to get the actual book. Your manuscript will need to be preapproved to start their preorder promotion.
But it can still be revised before the download date. And this is going to be for new Kindle books. None of those Kindle books can be in the public domain and you can list up to 10 titles for preorder. However, those preorders cannot be paperback books. You can turn this as Amazon ebook marketing strategies, because of the selling policy.
#4 – Giveaways
Now if you were logged into your Amazon account what you can do is scroll all the way to the bottom of your Amazon Books page and you’re going to see the last panel say set up an Amazon giveaway you can do that as you can then click that button you’re then going to determine how many copies you’re going to give away.
So once you write this and you will then get a cost associated with the actual price and it’s going to cost you you’re going to write in a name and then you’re going to add in a customer image.
Whether this is a jpeg PMG or Jif you can add in the either personal or branded image. You can decide on that kind of give away. So, for example, you can make this a first come first served or you can make this sweepstake or lucky number to win to get the give way you can require the visitor to do something. It supports as Amazon ebook marketing strategies.
You can have them follow you as an author on Amazon. You can have them watch a video short or you can have them watch a YouTube video at your designation. Now if you are an Amazon pro-settler you can offer an additional discount for the individuals that don’t win. And finally, you can choose to make the sale public or private.
So for example, if you only want this giveaway to be discoverable for the people that already know about it you can make it private or if you want it to be discoverable for the general public you can make it public.
Now, this then assumes that you have some kind of database or email marketing list. So once you’ve considered all of the variables that you want to have in your giveaway you can then click next Kindle will then show you what your giveaway is going to look like once you approve.
You can then click proceed to checkout and that will set your giveaway in motion.
#5 – Getting Review For Your Book
You can send an advanced copy to a reviewer of your manuscript.
Now what you want to keep in mind about this review is that when the person reviews it will not show as a verified purchase it will be an unverified purchase which may or may not influence someone when they’re looking to consider that review as to whether or not they should purchase the book or not. Review can upgrade your Amazon ebook marketing strategies.
So although you can’t send an advance copy another way to do this is to go to your book just as you would any other book.
And then you’re going to click this link that says buy for others what you’re going to do.
Then, of course, you’re going to put the recipient’s e-mail in you’re going to put your name in there and then you’re going to write in here that this is the book that you talked about having them review and this will count as a sale toward your sales statistics. And of course, you will be paying for the book.
So you have both of these ways of being able to offer individuals to review your book but only one of which will show up as a verified purchase.
#6 – Book Preview
One of the other tools that you have available to you with any Kindle book including yours will be that you can share in that code and what you’ll do is you’ll scroll down you’ll look on the right hand side and if you look someplace under the add to list button as of the recording of this image you’re going to see share buttons and then you’re going to see this link that
says embed you’re going to click that blank you’re then going to get a pop up and what’s going to happen is you can then send this link to another individual by email or you can click this button and you can get the embed code so that it will be part of your web site.
Once a person has the embed code they can head to their Web site and if they’re willing to put in the code they will then hit publish and then if we click View post you’ll see the preview of the book that will be on your Web site.
And of course that person can hit preview they can share or they can buy from this actual linked when the person gets the link by e-mail. What they’ll need to do is to click this link and they’ll then get a preview in their browser. They can either read the Kindle share it or buy it from this link case with it.
#7 – KDP Select Program #1
Now there are other ways to find readers other than those that will traditionally go to the Amazon.com website and purchase an e-book.
Some subscribe to Amazon Kindle and get a certain number of e-books that they have available to them monthly and you’ll see those books designated on the Amazon that Cam Web site with this Kindle unlimited logo on the top of their covers.
Some individuals borrow from the Kindle owners’ lending library and your book can be part of this program also not to do so your book or books will need to be part of the KDP select program.
Now the KDP select program is another way that you can use to reach more readers depending on who they are as we’ve seen. It also allows you to be part of the kindle unlimited program and lending library and you were paid in these programs based on the number of readers and pages they read rather than buyers exclusively. Program selection is also an important term in Amazon ebook marketing strategies.
And of course, there is no cost to enroll in the KDP Select program that you’re agreeing to exclusivity. That means you agree not to list your e-books in other marketplaces and what Amazon says is that you may provide professional reviewers a copy of your book by email to add proofreading and help with other quality improvements.
Now there are some important statements that Amazon makes specifically and are important enough to look at specific quotations. Amazon says all content enrolled in the KDP Select program must remain for sale through the Kindle Store only if the digital version of your book appears to be available for preorder for sale or for free elsewhere.
It’s not eligible for KDP Select and Vialli it’s not enough just to add new content or bonus content to a book if it’s going to be available elsewhere.
This rule is what you see is what you get if your book is available elsewhere. It’s not going to be part of KDP so you will need to decide as to whether or not your income will be greater.
Using the KDP Select program or whether it will be worth your time. Not to listed anti-market elsewhere.
#8 – KDP Select Program #2
Now to enroll your book in the KDP select program what you’ll need to do is you’ll need to come to the right side menu of your book.
You’ll need to click this link that says enroll in KDP Select. You’ll then need to agree to the exclusivity and then you’ll need to click enroll and then once you’ve done that your book will be enrolled in KDP Select.
Once your book is published you will have available to you two panels a price promotion panel in your ad campaign panel and you’ll have this button where you can manage your KDP Select program. And this is where you can automatically renew your book in the program on an ongoing basis. And of course, if you don’t want to be part of the program all you need to do is you’ll need to to this.
When the program ends once you save you will then need to manually review if you want to remain part of the program and you’ll have these options available to you.
For all of the books, you have published inside of your Kindle bookshelf.
#9 – Amazon Associate Program
Now if you are an Amazon associate or you’re part of the Amazon affiliate program you’re not allowed to put these links inside of your Kindle book directly.
So you want to direct people to affiliate products that you’re promoting. You’ll need to put them on a Web site and then have those web site links inside of your Kindle book however just make sure that your Kindle book is not a way of just generating affiliate income.
Now one of the things that you may have noticed when you are sending a Kindle book pre preview is that you were encouraged to use your Amazon Associates idea to earn advertising revenue.
Now this is available to authors also so that if you send individuals to your page with your Amazon Associates ID you can earn as an associate as well as if the individual buys the book as an author also what this also means is that you’ll be able to use the tracking mechanisms inside that Amazon Associates to get intelligence on how many people are coming to your page inside of Amazon if you’re using Amazon links.
So as you consider how to promote your book on your site consider using your Amazon affiliate link. Not only will you get the additional revenue as an associate you also get tracking features in addition to that.
#10 – Amazon Store Front
Now one of the other ways that you can make your book available is to use an Amazon storefront an Amazon storefront is a way of promoting all of the products that you might see at Amazon both as an affiliate as well as those that you carry yourself and basically you’re designing the store to fit your brand. And this is a case where you might have both your Kindle books as well as physical products.
Basically what you’re doing is you’re getting your brand you are all on Amazon and you are creating multi-page shopping experience of all of the products that you are going to be working with. So you can see this with larger brands like Listerine fashion-oriented brands and personal brands.
Now to have a store you do need to be an Amazon seller or vendor or a bender agent and your brand must be registered in what they call the Amazon brand registry which is designed to protect you in any product that you sell that you create.
And basically for the brand registry, you do need to have a text-based trademark as well as an image-based trademark. And we just started you would go to your seller’s central account and naturally the reason that you do this is you have other items that are already available on Amazon.com and you want to promote other items that it really can achieve the same thing on your web site.
If you want to use your affiliate links.
#11 – Amazon Influencer Program
Now if you already have a social media file on YouTube Instagram Twitter or Facebook you can enter the Amazon influencer program. And this is another way for you to be able to create a storefront. Then promote your Kindle book. You can test your eligibility fairly quickly by connecting either your YouTube account your Twitter following your Facebook account and on your Instagram account. It’s the tricky Amazon Ebook Marketing Strategies that helps you to grow your aims.
Now you can simultaneously be an influencer as well as an Amazon associate or affiliate.
So get additional tools as part of the influencer program in your Amazon Associates account. And once you start the application process you’ll be asked for a public name you’ll be asked to write some information about your account. You’ll then need to add in your social links.
And once you’ve done that you’ll then click Continue. You’ll then upload your storefront logo as well as a background image.
You’ll then write in the page title a tag line and then Amazon will ask you about how you found out about the influencer program.
If you’re already an existing Amazon associate You can either create a new store or put your existing store ID in this area. You’ll be asked about which products you’re going to primarily use. Also, you’ll specify that your content is not primarily directed toward children under 13.
Then you’ll agree to the terms and then you click save and finish.
And then if your page has been approved you’ll then be able to create your storefront with u r l that has been given you and you can start promoting your Kindle books and everything else on your social media accounts.
#12 – Creating Paperback Version
Now one of the things that you can do to promote your e-book is to put it into another format and kindle makes it very easy to do that.
All you need to do is to come into your book detail area and you’re going to notice that there is a link here that says Create paperback and you’re going to click this link and all of the other information should be the same as it is in your Kindle book.
Once you verify it all the information you’ll then click save and continue Amazon will then assign you a free KDP ISBN which you will use on your paperback.
You can also determine a publication date for the release and then you determine how you want your book to be printed. And typically they’re going to give you the options and the default settings that are going to be most common. it’s a inner skill that increases Amazon ebook marketing strategies.
And to go forward, you are going to need to upload your paperback manuscript as well as the fact that you’re going to need to create a new cover or use a version of a cover that you already have.
Once you do those things you’re then going to click save and continue. The one thing you’ll want to note here is that because you’re going to have to upload your manuscript you’re going to want to download a template so that you’ll be able to get your content into the template and upload it as a manuscript.
Now to upload the manuscript you’re going to have four file types available to you doc file doc X and there’s Tim Ehle file and then a rich text file which is another form of the doc file.
Now in terms of the cover Creator, one thing that you’re going to want to take note of is that you’re going to be doing a cover that’s going to happen in front and back to it.
For example, let’s go ahead and click the cover creator. So you’ll see that as you design your cover you’re going to be designing a front and back end of the cover.
So if you should choose to have one designed you will want to make sure that it’s going to be unlike the Kindle cover in that’s going to need to have enough content on it so that you’ll be able to do a front and back cover ok with that.
#13 – Creating an Audio Book
Looking at ACX dot com E-6 dot com is a way for you to be able to turn your content into an audiobook and it’s another way for you to be able to promote your content. Audiobook also helps your Amazon ebook marketing strategies.
Now if you already have an account you can log into your account using your Amazon ID. Once you’ve logged in Amazon will search for results based on your name. It will come up with the books that it thinks are yours and what you can do then is you can click the link that says this is my book. Now there are two things that you can consider.
One is you can have someone narrate and produce your audiobook or you can produce the audio yourself and you can upload it to ACX.
Now because reading audio is a time-consuming process we’re going to look at the narration process when you agree to the contract what you’re agreeing to is all in plain language on the right-hand side.
You’re giving ACX the right to look for producers and their readers on your behalf.
At the same time, you’re asserting that you have the rights to work with the content in this book.
Once you read and agree you’re going to click the YOU’VE READ statement and you’re going to click Agree and continue now required you’re going to need to write in your name the copyright years. Then the audio copyright owner will then need to categorize your book as fiction or nonfiction to determine the best category. And then you’ll determine what your ideal theory is voice should be.
Any additional comments you’re right in this area. And then what you’ll need to do is you’ll need to upload an audition script. So that the people who are going to be auditioning will read something. And you can make an assessment as to whether or not that’s the person that you want to work with.
That could be that you already have in their regular file on your personal computer. That’s the case you’ll then click Continue.
You’ll then determine what kind of rights you own what kind of distribution you want and then what language your audiobook is written and then click continue.
Once you’ve read the audiobook agreement you can then click Agree and continue and you’re right in all the same information that would be required if you are going to have someone narrate.
Then you’ll click continue where you’re going to upload your file for the quality check. Once you get to this page what you’ll be doing is you’ll be adding in your audio per chapter.
So you want to record one chapter at a time and upload one chapter at a time and when you’re ready to add in another chapter. And once you’ve completed one file you can then move on to the next chapter.
#14 – Social Media Platforms
Now one major aspect of your promotion will be your Amazon author’s central account and we’ve completed the first part of that promotion by creating a blog.
We will be connecting to Amazon Central. Another part of that will be connecting your social media accounts and so you’ll want to consider these two setups in particular. Now obviously you want to set up those accounts that you expect to use. It starts the main criteria of the Amazon ebook marketing strategies.
If you don’t expect to use a social media account order to promote your books then you probably should not set one up and you want to use this to communicate regularly with your readers.
You want to consider where your typical reader is. One line most and then start with that one or two social networks and this activity on the social network shouldn’t be so time-consuming. So that it takes a place of your writing but you should be in touch with potential readers if possible before your possible release dates because again you’re going to be able to utilize Amazon Author Central.
Now you want to try to keep your profiles consistent with the activity and content you already have on Amazon. Especially if you’re going to be using a storefront. Only if you’re going to be using one of the influencer accounts as far as which counts you should set up.
Again depending on where your followers are you’re going to be setting up Facebook. You’ll probably want to set up a page for each separate book release. So if you have one title you want to set up a page for that title in general. And if possible you want to have a group and this will be for ongoing relationships with all of your followers and all of your readers.
And lastly, you want to have your profile her friend’s associates and business connections. You also want to set up a Twitter account if you’re going to use it. Twitter is going to be for quick communication.
Perhaps your book releases for quick tips to your readers and for providing a point of view to your readers.
You can be involved in more social networks if you’re getting any engagements on those networks. But we want to keep our focus on those networks that we’re going to connect with Amazon Author Central.
#15 – Conclusion
And conclusion you’ve now seen a full range of tools. With that, you can use to promote your Amazon book integrating them into your already existing content.
You can share your content easily into your social media by utilizing your author page as well as your existing content. Such as video and blog posts. You can use your Amazon stores to showcase your content. Or you can have the same features available to you at no monthly cost by using the Amazon influencer program.
Of course, you can use the Amazon Associates program to earn additional revenue. On top of those that purchased your content. And within the Kindle system, you can use the KDP Select program to maximize the tools that Kindle is giving you to promote your book. And you can measure your Amazon ebook marketing strategies.
Finally, you can also turn your ebook into an audiobook on ACX and a paperback using KDP.
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