Complete Email Marketing Solution
Email is the hot property for a successful marketing strategy in any online business, they work really well & have a success rate of over 70%.
All the big tech blogs have written great articles on the importance of email marketing cause they know that it works, especially in the professional world.
According to a survey by an E-consultancy agency, more than 2/3 of the businesses & marketers who use email marketing have rated it “Good” or “Excellent”.
That means more than 67% of people are satisfied with email marketing.
Do you know that if you don’t craft your mails precisely then they will be found in the spam folders of your users and they will never get to read your awesome content?
Tell me how many of your emails are getting genuine clicks?
This is the issue with emails that if you are not careful with your words then they will get mixed with thousands of other spam mails and will go unnoticed.
Hence you won’t be able to capitalize on your mails.
Various shady and black hat marketers are active online 24*7 and they are sending thousands of spam emails every day.
The scary part involved here is that their traffic is paid and their users are fake but the good news is that they are quite easy to identify.
Talking about their emails their behavior is like a crow among cranes, I mean to say they are really ugly and easy to identify even with naked eyes.
Hardly anyone opens them, they always get dumped by highly sophisticated mailing sites like Gmail.
Now if your email is similar to those spam emails in terms of keywords or quality, then your mail might get dumped too.
Believe it or not but there exists a whole list of keywords which are considered as spam words and they indicate mail bots about mail spam.
Spam mails are only one thing there are various other things to remember while creating an email campaign, there are some key questions which you should keep in mind like:
Whether users are reading your mail or not?
How they treat your mail?
How many links should be there in an email?
What kind of colors & images should be used in email?
EMAIL MARKETING HACKS
These and a lot more questions are needed to answer if you really want to reach somewhere with your email marketing strategy.
Businesses have found answers to many of these questions but there is a glitch in it and that is to find the right combination for the right business.
If you ask any of the top marketers or businesses that why they share their secret strategies and tactics with people?
What do you think? Why is it so?
It’s because they are working for years, some of them are in this field for more than 3 decades so they know it all & they’ve seen it all.
And they will tell by their experience that there isn’t a guarantee or surety that a strategy which worked for them is also gonna work for you.
OK tell me how many emails do you send for follow up?
This is another topic that has been an issue of debate for quite a long time as different marketers have their own experiences.
Some use to do 7 mails follow up while others go for even more than that.
Let me tell you that in his early days, Neil Patel uses to follow up to business persons for months out of which one guy took almost 6 months to get convinced.
Let’s hear it in his own words,
“Don’t give up. When you cold pitch prospects, rejections are bound to happen. Continually follow up until you get a response. It took me 6 months to get Michael Arrington to hire me.
Be thorough. The more that you can show real examples and solutions to your prospects’ problems, the more credible you’ll appear as a resource.
Don’t be afraid to name drop previous clients and connections that you have in common.
Be respectful. Sometimes people will ignore you, and that’s okay. Even if you persist, they’ll still ignore you, and that’s ok. Just move on, and don’t feel bad about it. It’s their loss, not yours”.
So there are a lot of things to think about when you are doing email marketing.
Let’s see how Jonathan use to send emails to his users, he had a lot of emails in his stock some of them were introductory, some were informative, some included sales pitch while some had tactical steps.
He used to get a lot of leads through emails but the overall click-through rate was going down day by day.
So he thought of using A/B testing in his mails and while analyzing the results he noticed a slight difference.
What was that?
He realized that users were not able to read his full mails cause his mails had to munch of content.
Why is it so?
You might say that sharing great information is the need of time then why it wasn’t working for Jonathan?
Why does it happen that nobody was interested in reading a fully educational mail?
The reason was that the human brain doesn’t like to get stuffed with too much information at a time, when it happens then our brain starts to feel pain and it becomes difficult to make decisions.
Eventually, users decide to leave because that seems like an easy option.
However, if the same amount of information is provided in a strategic manner over a period of time, it’s much easier to understand and implement.
So try to keep your mails easy going. There are a lot more ways to solve email related problems but we’ll discuss some of the most effective ones only.
1. EMAIL CREATION:
The very first part of your email campaign is to create an email and it has various small things which are needed to be looked after.
For example, what is your title?
What is your type of content?
Size of your email, no of links etc.
Marketers try to create a great email but still, it’s not enough to make an impact as they forget to introduce some key elements in the mail.
Let’s see them one by one:
A. HEADING: Heading or title is the main part of email marketing, try to make it catchy and interesting so that it instantly grabs the attention of your users.
Try to keep the title of your emails under 50 characters.
However, in an email there are various types of words which should not be included in the title of the mail.
These words mostly include some common words which are used by spammers.
5. Best buy
6. Big bucks
8. Compare rates
11. Credit bureau
13. Easy terms
15. As seen on
16. Buy direct
17. Buying judgments
20. Order status
23. You won.
29. Appointment letter
30. Credit card
This list has more than 100 words which you should read carefully before creating your next email.
According to the ‘CAN-SPAM’ act, you should also be very careful in creating your email titles because a deceptive or misleading title can involve you in a lawsuit.
(BONUS TIP: Use a one-word title for your mail, they are real winners but you have to find the word properly).
B. CAPITAL LETTERS: Spammers use capital letters a lot hence you should totally avoid using capital letters in the title and heading.
C. LINKS: Using links is the whole purpose of sending emails because they bring the readers back to your site but too much use of links can be a risky deal.
Overdoing anything is the habit of spammers, they just overdo everything.
Putting too many links in a mail is also considered as a spam activity.
So you should avoid it.
(BONUS TIP: 3-5 links in a mail is the ideal scenario and don’t forget to include unsubscribe link in your mail).
D. AUTHENTICITY: The authenticity of the user is one of the key elements in creating a bond with your readers and one of the things which you can do to build this trust is through providing your street address.
It makes your users believe that they are dealing with a real person who lives at so & so place.
(BONUS TIP: You can use a Google map to show your street address).
E. IMAGES: Using images is a smart move but it can have a negative impact on your emails conversion ratio.
According to a survey it has been found that more than 80% users are likely to read your emails on mobile devices and that too without images.
So I would recommend you to focus on your words rather than the images.
(BONUS TIP: If you still want to use images don’t forget to include alt text & ctrl text details).
2. EMAIL PRECAUTIONS:
If you want your users to read your mail, then you have to take a lot of precautionary measures.
Most marketers aren’t aware of these quick & easy rules of email marketing but believe me they bring great results.
Let’s have a look at some of the points related to email marketing:
A. SENDING ID: When a user opens/checks his emails, the first thing he does is to have a micro view on the name of the sender.
Then they prioritize those mails as which one they want to open first, hence using a common office id won’t help your mail to stand out.
Ask your self how many emails do you open with common names like contact, sale, etc.
B. REGISTRATION: Even if you got the users to come on your site it’s still very difficult to hold them on your site.
Once their requirement is done they’ll leave immediately and they will never come to know what’s in the store.
Hence it becomes really important to find a way to get them back to your site.
That’s why it really important to get their email address so that you can further communicate with them.
That’s why you should ask them to register on your site.
How to do that?
Well, you can do that just by putting an opt-in form asking for registration on your site.
As simple as that.
C. ANALYTICS: Analytics is one of the important parts of email marketing as it will help you to turn around and look exactly what happened to your email.
It helps you to understand different facts and metrics necessary for a successful email campaign through which you can find out what’s working and what’s not.
For example, with analytics, you can check out what is the total number of clicks on the links in your email or how many of your emails are actually opened, etc.
(BONUS TIP: Mail analytics tool depends a lot on the right service provider).
Some other simple yet important key points to ponder are as follows:
1. BE MORE PERSONAL
Have you ever wondered why social media have so much impact in the marketing world?
It’s because people really respond to one-on-one interactions, they like it when someone gives them attention.
And social media provides a perfect platform to provide that personal touch.
So all you need to do is to write more friendly emails just like you’re speaking to a person sitting in front of you.
Believe me, it works great.
So stop talking like a business, be more human.
2. SKIP THE BAIT & SWITCH
In the past unscrupulous email marketing tactics have made it really difficult for people to believe in the authenticity of the marketer’s emails.
Neither they take their mails seriously nor do they believe in the honesty of marketers.
Considering the vast amount of email spams generated every day, it’s no wonder that people doubt those emails.
So be honest.
Make sure that your email is clear and contains no ambiguities.
Your mails shouldn’t have anything wrong or misguiding cause it decreases their trust.
If you can do that, your readers will reward you for it.
3. WRITE NATURALLY
Have you ever encountered someone who constantly mentioned your name, even when a pronoun would suffice?
Though you should be personal, you should also be aware of not overdoing it, write naturally.
And even though you use their names, do it in such a way that it flows with the conversation.
The worst thing you can do is write a stilted email.
It comes off as creepy and guarantees the reader won’t click on any links you send their way.
4. ENRICH YOUR READERS LIVES
Creating good content means developing content that enriches the lives of your readers.
Your email should be built around helping your audience in some way, or it should give them a perspective they haven’t considered before.
People tend to respond a lot better to content that focuses on helping them and enriching their lives rather than just trying to sell them a product or service.
For example, in spite of using words like ‘click here,’ you can use ‘learn more’, it will get a much better response.
5. DON’T EMAIL FOR NAMESAKE
Every time you sit to write a mail, ask yourself these questions.
Is your message important? If yes then how important?
Is it important enough that if you interrupt your readers in the middle of something else important, they will be glad?
Time is a valuable resource and your audience would much prefer it that you email them when you’ve something amazing to show.
Sending unnecessary emails will relegate all your emails to the spam folder.
6. USE NUMBERS & STATS
Did you know that the success rate of marketing emails is around 80%?
See how numbers make your audience to slow down and think again.
Use that to your advantage.
Use numbers and stats throughout your writing, and especially in your headers, to attract and hold your reader’s attention.
7. TICKLE THEIR CURIOSITY
Human beings are curious.
If you give them something interesting that relates to their interests, they will want to know more.
Your challenge is to present your content in such a way that it teases your readers to come back, but don’t give them the entire picture.
It’s a great way to make them open your emails.
All this happens just by offering them a potentially interesting prospect in the subject line.
8. OFFER A PROMISE
This one is a double-edged sword, since offering a promise means you should be able to deliver it otherwise you will lose your reader’s trust.
In this internet era, most of the people are lazy, they want their things done with the least effort possible.
You can use this to your advantage, you can offer (and delivering) something free to help them for example an expert report or latest analysis.
It sets the stage for further interactions and increases their trust in you.
9. KEEP IT SIMPLE
While creating emails you will have the urge to be clever in your email titles and headers, jWell don’t.
According to surveys it has been found that people are more likely to connect with those headlines which are easy to understand.
So don’t show too much cleverness.
It is possible to attract more attention with clever and witty headlines but it’s much more effective to actually stay on topic and be direct.
10. LEARN FROM OTHERS
Subscribe to a few good email lists and do your best to emulate them.
They’re the guys in charge for a reason.
Try to analyze their mails, find effective points and strategies out of them.
You can use those strategies as a base for writing your own mails.
It can give a huge boost to your email response.
11. ASK QUESTIONS
Most speechwriters will affirm that rhetorical questions are among the best ways of engaging an audience.
When you ask a question, it immediately holds the attention of the readers.
So if you reach out to your audience for an answer, it instantly engages them & makes them think for an answer.
Use questions as a way of maintaining rapport with your readers throughout your email.
12. DON’T USE A GENERIC, IMPERSONAL GREETING
Something like that only serves to alienate your readers.
Be more personal.
People are far more likely to interact with an email that starts with “Hi Jake!” than the one that begins like “Good day to you, sir or madam…”
13. THERE IS NO SECRET FORMULA
If email marketing was easy, we’d have written a recipe book over it.
See email marketing depends on your audience’s likes and dislikes.
Once you find out all the required information you can capitalize on it and make your users respond to your mails.
To that end, it requires a lot of planning and a small amount of trial and error to get the message right.
14. ADD PERSONALITY TO YOUR WRITING
You need to write like a person, not a robot.
People have a particular cadence to their words and their mannerisms & email marketing is all about making your audience members feel at home and comfortable.
They are more likely to respond if they think they’re talking to a human and not an automated answering machine.
15. SPELL OUT BENEFITS
People have a well-defined sense of self-preservation and self-interest.
From the start, speak to them as though they’re asking you, “What’s in it for me?”
They don’t want to know how it benefits other people.
Most of the time they’re concerned with how it benefits them, writing along those lines will ensure you tap into that self-interest pool.
16. NUDGE A LITTLE
One of the most important things that your writing can do is to develop a sense of urgency and a sense of need in the reader.
By offering readers something, then limiting the time they have to respond, you push them to make a decision.
A gentle nudge in the right direction is all they need sometimes.
17. USE A P.S. LINE
A P.S. allows you to hammer home an important piece of information.
Is there a time limit on your offer?
Is this product going to be available forever?
P.S. lines can help to build the desire for the product you’re marketing and create an additional sense of urgency in your reader.
Email marketing requires in-depth research into the things that make your audience tick.
It can be difficult but the rewards are spectacular.
A good email marketing campaign can produce traffic, subscribers, and sales and helps to build your business.
IMPORTANT EMAIL MARKETING TERMS TO KEEP AN EYE ON:-
You can also use your email marketing strategies upon the Marketing Funnel system. But there are some important rates which you have to learn & keep in mind before sending your emails:
1. Total open emails: This rate will show you how many emails are opened.
2. Mail open rate: Open rate gives you the ratio of how many emails are opened out of total emails sent.
3. Unique opens: It gives you the total number of emails opened by a new subscriber.
4. Total clicks: It gives you the total number of clicks on your mails.
5. Click through rate: This is the ratio of clicks on different links in emails to the total number of emails sent.
6. Unique clicks: It will give you a total number of new clicks on your mail.
7. Click to open rate: It’s the ratio of the total number of clicks to the total number of open emails.
8. Conversion rate: It’s the rate of how many of your email visitors are actually buying from you.